10.6.2 Is Your Revenue Model Resilient?
If your ehealth service is based on a 24/7 call centre operation what happens to your revenue model if a competitor sets up a call centre in Eastern Europe or India?
What happens to your subscription based revenue model if a university researcher develops an Internet based intelligent agent that analyses data produced by the device you are supplying to your patients?
If Google or Microsoft built a healthcare service that hosted patient records and analysed medical device data could you modify your business model to preserve your revenue model?
Could you co-opt the ehealth model of a large IT company into your own model and still generate revenue?